We use data to amplify marginalized voices in the Cincinnati small business community.


We are a student-led initiative with the goal of making the powerful tools of data analytics available to small business owners in the Greater Cincinnati area. Comprised of over 30 people, we engage in exciting data-driven consulting work. We are committed to not only help Cincinnati's businesses overcome COVID-19, but also to pave the way to a more equitable future! 




Our Business Intelligence practice focuses on researching and structuring data. What does that mean? We gather data and structure it in a way that is understandable. That can include creating industry reports, internal data dashboards, or visualizing trends for you. We understand that information is key for every decision - so let us help you make more data-driven ones!


Analytics solutions constitute the core of our services! From financial analytics, to operations research, to marketing analytics: Let us help you get a better understanding of your every day business needs! We focus on implementing analytics solutions that are sustainable - even for small businesses. 


We offer in-depth expertise on systems and advanced analytical techniques. Anything from sales forecasting to systems integration: We provide guidance during all steps of the process. Thanks to our industry partnerships and talented grad students, our team has developed a strong practice in these areas.


The takeaways from the report were very much on point [...] providing additional, valuable insight into [the skin care] industry! The report was extremely well done, thank you [Neo] for your incredible work!"

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Manny Addo,

CEO at Natural Shea Care